TikTok testing Instagram competitor called Notes in Canada

TikTok has undoubtedly become one of the largest and most influential social media apps of the last decade, so it’s actually kind of funny to see it take a page from the old Mark Zuckerberg handbook and copy someone else’s popular social media app.

TikTok Notes ( iOS/ Android) is a photo and text-sharing app akin to Instagram with more of a focus on vertical images.

An X post (formerly Twitter) from the company clarified that the app is still in the early stages of testing and is only available in Canada and Australia at the moment.

As of the time of writing, the platform’s content on there feels pretty strange and almost as if the app is lifting screen grabs from regular TikToks and loading them onto Notes.

The other strange thing is that pretty much every profile I’ve clicked on has posts dating as far back as 2023-2022, and as far as I know, Notes just launched this week.

There could be a few people from an early beta test, but the amount of old posts I’m seeing is strange.